Module 4 – Strategic marketing and communications

About the module

Course objectives of the  Strategic marketing and communications module are:

  • acquiring the knowledge and skills necessary for defining, implementing and evaluating strategies and tactics of marketing and public relations and
  • mastering the basic methods and techniques used in marketing and public relations for positioning in the market, creating and maintaining the identity and image of the organization and business improvement.

FON: prof. dr Vinka Filipović, prof. dr Jovanka Vukmirović, doc. dr Vesna Damnjanović, doc. dr Tamara Vlastelica Bakić, prof. dr Milica Kostić Stanković

Guest lecturers (from the 2012/2014 generation)

dr Daniel Boehi, Chris Farmer, Sveta Janevski

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